The AA have been inspecting and recommending hotels for over a century, and in 2018 celebrated 110 years in the hospitality industry.
In collaboration with VisitEngland, VisitScotland, VisitWales and the Northern Ireland Tourist Board, they have developed Common Quality Standards for inspecting and rating hotels, guest accommodation and self-catering properties.
Establishments that join the AA accommodation scheme can take advantage of a range of scheme benefits and membership offers.
Clockwork Marketing have spent a quarter of a century fuelling the growth of hospitality businesses, with a focus on independent hotels.
They understand the critical aspects of hospitality marketing, unfamiliar to industry outsiders, such as:
How customers use hotel websites
Current hospitality marketing trends
Room yield and other industry KPIs
Channel Managers & booking engines
Google Analytics in relation to hotels and holiday parks
Clockwork fuses this inside knowledge with ever creative marketing and unique growth strategies. The result? Businesses with strong personalities, clear voices and the right tools to convert interest into direct revenue.
In the digital world, Online Travel Agents are giants. Clockwork helps hotels take bookings back and strengthen their independence from the OTAs.
They are the marketing force behind some nationally respected tourism brands, and provide a complete service, including – web design, SEO, digital marketing, direct mail, email marketing, branding, marketing management (inc social media) and copywriting.
www.clock-work.co.uk Tel. 01803 872999
Here at Coast Communications, we’re really pleased to sponsor the South West Tourism Alliance. Tourism is a vital part of our economy, and as a business based in the lovely Tamar Valley, much of our work features promoting the best of the South West - and making the case for further investment, improved transport links and services. SWTA has been a brilliant supporter of campaigns to dual the A303, enhance the rail network and improve our broadband, so we thought it was time to give something back.
But in case you didn’t know about Coast and what we do...
We specialise in talking to people. From rural developments and planning applications, to political support, consultations and briefings to business cases, our role is to help our clients communicate more effectively. With our help, businesses can thrive, change, survive a crisis, launch a new service, or simply reach their potential.
We’re also passionate about connecting people, creating introductions , broadening networks to help to influence and inform a wider audience. It’s as much about who we know and what you know that can make the difference. Maybe not rocket science, but if you need a hand, we can help.
Working with hospitality, tourism and leisure businesses, Quality In Tourism provides the expertise and advice needed to quantify and improve your business performance and profile. From mystery shopping to quality assessment, sustainability accreditation to market advice, our field force of industry experts are available to share advice and guidance, benchmark your business, and identify opportunity for improvement.
Quality in Tourism have thrown away the rule book and developed customer journey focussed accreditation with safe, clean and legal entry level assessments to inspire consumer confidence, and to deal with the emergence of the homestay markets. We offer non-prescriptive star ratings focused on your customer, in your market, promoting transparency and honesty in marketing and ensuring we can recognise the unique and special. We have developed a series of accolades supporting your communication with potential customers, helping them understand what you are great for and supporting their buying decisions.
www.qualityintourism.com Tel: 0845 300 6996