National Marketing

VisitEngland is the official national tourist board for England, responsible for marketing England to domestic audiences as a destination for short breaks, holidays and day-trips.

VisitEngland also market England overseas to 11 key markets, including: France, Germany, The Netherlands, Spain, Italy, Belgium, Ireland, USA, Canada, Australia, and New Zealand. These are generally short-haul markets where there is already a good knowledge of England as holiday destination.

Note: VisitBritain is responsible for marketing England in emerging and long-haul destinations, read more.

EnjoyEngland

Enjoy England is VisitEngland's consumer-facing brand used in marketing campaigns throughout the UK and in international markets.

www.enjoyengland.com is VisitEngland's consumer facing website for UK audiences. It is also translated and tailored for the 11 key countries listed above in order to provide an online resource and ‘one-stop shop' for planning visits to and around England.

The enjoyengland websites feature holiday ideas, destination guides, reviews and features along with listings of accommodation providers, visitor attractions and events which can be booked online. The websites regularly attract over 500,000 unique visitors a month.

How do I get listed on these websites?

If you would like to get your business listed on the enjoyengland websites you must be Quality Assessed by one of the official national schemes. To read more about Quality Assessment, click here.

Your application for assessment will generate the ‘starter' entry on the VisitBritain and enjoyengland websites, but the full details (images, prices and descriptions) are maintained by the Data Steward at your local Destination Management Organisation (DMO). For a list of South West Data Stewards, click here.

Marketing Campaigns

The VisitEngland marketing team aims to implement exciting, innovative and high impact marketing campaigns across the full spectrum of media - all supported by consumer and corporate public relations activity.

This activity helps to grow the value of English tourism, improve the visitor experience and adds value at national level, which cannot be achieved solely at a regional level.

To read more about VisitEngland's marketing campaigns and search for current domestic and international opportunities that you can get involved in, click here.

A Current Campaign - ‘Enjoy Every Minute!'

In April 2009, VisitEngland launched its £3 million integrated Enjoy Every Minute! campaign which set out to make Brits view their time differently and see spare time as an opportunity to take a trip in England. So whether  that's a lunch hour or an afternoon, a day out or a weekend away, we can all use that time to make the most of what England has to offer.

This message was supported by around 600 offers representing great value for money such as free entry for children to attractions and three nights for the price of two hotel offers. These offers, supplied by industry, are available at www.enjoyengland.com

This campaign was built on insights gained from extensive research carried out by VisitEngland which highlights the challenges and opportunities for English tourism. While some 90% of the population are cutting back on their overall spend, the importance of holidays mean that these are more protected than many other areas, while 1 in 5 of those who took an overseas holiday last year have said that they would consider switching to the UK this year to save money.

Read More about Visit England