Regional Tourism Data

Tourism information, statistics and data relating to the South West region provided by South West Tourism's research team and partners is shown below. The sub-sections outline the content of the research projects and provide links to where you can download the reports from our document library.  

More recent projects not published on this site have been undertaken by The South West Research Company Ltd on behalf of the South West Tourism Alliance.  To find out more please email info@tswrc.co.uk

Projects below include:

• Value of Tourism
• South West Visitors Survey
• South West Facts
• Holiday Taking in 2010
• Overseas Visitor Statistics 
• Survey of Visits to Visitor Attractions
• How's Business? Surveys
• Occupancy Data

Note: Our Non-Regular Research Projects page contains some of the key research projects undertaken by South West Tourism in recent years and may also be of interest to you.

Regional Tourism Data

Value of Tourism 

The Value of Tourism report aims to paint as comprehensive and detailed picture as possible of the economic position of tourism in the South West, drawing together evidence on the volume and value of tourism from a number of sources and presenting it as a coherent whole. The report is split into county/district sections.
Value of Tourism 2008 folder
Value of Tourism Archive
Value of Tourism, Explanation of Process document (PDF)

South West Visitors Survey 

This annual face to face survey gathers information on visitors to the South West including: visitor profile, characteristics of their visit, how they booked accommodation, activity participation, opinions on the South West's environment, and visitor satisfaction.
South West Visitors Survey 2009 folder
South West Visitors Survey Archive

 South West Facts

This document contains information on the volume and value of tourism trips taken by UK residents to the South West region. It covers: purpose of trip, spend, transport used, length of stay, region of residence, accommodation used, age, social economic group, date of trip and party size.

'South West Facts' data is taken from The United Kingdom Tourism Survey (UKTS), commissioned and funded by VisitBritain.
South West Facts 2009 folder  
South West Facts Archive 
(For data for years prior to 2000 please contact us).

In addition, VisitEngland have produced an excel spreadsheet with 4-year results by region for a wide range of key variables, including journey purpose, quarter, accommodation, transport, destination type, length of stay, travelling group, as well as key demographics.
To access the spreadsheet, visit: www.enjoyengland.com

Holiday Taking in 2010

This face-to-face omnibus survey highlights the holiday taking intentions of domestic visitors in 2010, covering intended destinations, types of accommodation and potential reasons for not visiting. Respondents were also asked whether their holidaying would be affected by the Football World Cup in South Africa in the summer and the potential effects of the UK General Election.
Holiday Taking in 2010 (PDF) 
Holiday Taking Archive 

Overseas Visitor Statistics

Provided by VisitBritain. Download Excel tables for each Nation/Region showing overseas residents' visits, nights, and spend data from 2002 to 2009. Data can be analysed by visitors' country of residence, purpose of visit, mode of travel, duration, age, and season of visit.
View this research at: www.visitbritain.org

Survey of Visits to Visitor Attractions

VisitBritain's survey of Visits to Visitor Attractions is conducted annually to monitor visitor trends to attractions in England. For South West attractions only see:
Visits to All Visitor Attractions 2009 (PDF)
Top 20 Visitor Attractions (paid) 2009 (PDF) 
Top 20 Visitor Attractions (free) 2009 (PDF)

To take part or read the full national report on VisitBritain's site, click here.

In addition, the Association of Leading Visitor Attractions (ALVA) also gathers visitor figures for the country's leading attractions. To visit their website, click here.

How's Business? Surveys

This monthly survey gathers information from South West tourism businesses across all sectors on how they have performed recently and how they feel they will perform in the coming weeks.
How's Business? Survey Archive 

Would you like to take part?
Participation in the survey is free and open to any tourism related business in the South West, it's confidential and only takes a few minutes each month to complete through a simple online questionnaire. To register, email your name and business name to: phaydon@tswrc.co.uk



Occupancy Data

These surveys gather occupancy levels throughout the year from self-catering and serviced accommodation providers in the South West. The reports are split by county.
Occupancy Survey archive