426 business (a record sample) completed the July survey to provide a robust view of business levels in the region. Overall, visitor volume and business turnover decreased by approximately 3%, (compared to July 2010).
55% of businesses reported levels of profitability to be better than or similar to July 2010 (22% better / 33% similar). Changes in visitor volumes were the most likely reason for increased/decreased profitability.
Those with increased profitability again cited increased prices, improved operating procedures and increased marketing as reasons for increases in profitability. Increased overheads, fuel costs, reduced prices and a reduced spend per visitor were also cited amongst other reasons for decreased profitability.
42% of businesses reported booking levels for August as not as good as last year.
The How's Business survey for August is now online and participants completing this survey will be re-directed to the full July report on completion. This is the only way to access the How's Business report.
To register to take part in the How's Business survey CLICK HERE (Link; http://www.swtourismalliance.org.uk/research-facts-and-figures/how-s-business/)
Date added: Friday 9th September 2011
Latest updated: Thursday 8th March 2012
