How's Business? August 2009

How good was your August? The 'How's Business' research results can help you find out how well you compared to other businesses in your sector and destination. 

South West Tourism will now bring you up-to-date ‘How's Business?' research results every month to help you keep one step ahead of the competition. 

831 businesses throughout the region responded to the recent survey to establish business levels in the tourism sector during August 2009. Key findings showed:

• The largest proportion of businesses (43%) reported similar visitor levels to August 2008. However, 41% of business reported increased visitor numbers.
• The average change in visitors was +9%.
• The largest proportion of businesses (48%) reported increases in turnover for August 2009 compared to August 2008.
  The average change in turnover was +9%.
• Whilst turnover has increased, the survey also suggests that spend per visitor may well have decreased.

Read the full document: How's Business - August 2009 (PDF)

Visitor Profiling

Do you want to find out who your market is and where they come from? Have you made the right links to ensure you are providing the right product for that market? Are you sending out the right marketing messages? New ‘Visitor Profiling' research can help you find out.

Conducted by ‘Experience Market Research'  the documents below provide a vital insight into potential visitors for the region.

Open: Profile of Potential Visitors 2009 - Executive Summary (PDF)
Open: Profile of Potential Visitors 2009 - Interest & Barriers (PDF)
Open: Profile of Potential Visitors 2009 - Customer Segments and Marketing (PDF)

Join the South West Tourism Research Group

Members of the South West Tourism Research Group have already received the research documents above along with more of the latest results. If you also want join this group to receive research before it's out on general release, please click here.

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Date added: Wednesday 14th October 2009
Latest updated: Thursday 8th March 2012