It has never been so important to make small improvements to your business to keep you one step ahead of your competition.
By 2025, more than one third of the UK's population will be over 55 (1). We are all living longer, so it is important to recognise that the baby boomers may need a little extra help whilst on holiday.
In response to this, VisitEngland has refreshed the entry-level mobility standard of the National Accessible Scheme (M1). The standard, called ‘One step ahead', will help you increase the appeal of your business - even though you may have steps to the front door or no way of providing a ground floor bedroom.
‘One step ahead' will help you see your business from the perspective of older guests and those who are a little less mobile. Taking part in this scheme has many benefits such as a visit from a specialist assessor, and you can stand out from the crowd by using the scheme logo in your marketing. Your business will also be searchable on enjoyengland.com, visitbritain.com and tourismforall.org.uk as accessible accommodation (2).
Probably not a great deal, as it is likely that you meet much of the standard already. Along with your public areas, only one guest room and bathroom needs to meet the standard. Are your doors easy to open and your public areas clutter-free?
To view a PDF of the 'One Step Ahead' booklet containing more details, click here.
For hard copies call Quality in Tourism on 0845 300 6996
or email qualityintourism@gslglobal.com and they will send you a free copy.
For further information on Visit England's website click here.
You can save £61 if you have an access assessment alongside your quality scheme assessment in this participation year. Enjoy the benefits of ‘One step ahead' for as little as £42 per year (inc VAT at 15%).
(1) Office for National Statistics 2006
(2) non-quality assessed accommodation will not receive a listing on the VisitEngland and VisitBritain suite of websites and tourismforall.org.uk.
Date added: Tuesday 26th May 2009
Latest updated: Thursday 2nd May 2013
