Recent Research - August 2010

South West Tourism release monthly research updates to keep you on top of all of the latest tourism related market intelligence to help you with your business planning and marketing.

If you would like to receive these updates early and be part of the research process, please sign-up to our Research Group by clicking here.

Research released in August 2010...

• The June 2010 ‘How's Business?' research results and Trend Report
• Occupancy Figures
• Details of our Regional Response Panel

June 2010 ‘How's Business?' research results

This research, commissioned by South West Tourism, was undertaken in July 2010 and shows how South West tourism business were doing in June 2010. 

473 businesses responded to this survey.  

Note: The fact that the school half term was in early June should be taken into account when comparing results with 2009 (when half-term was in May).

Additionally, the World Cup may have had an impact on businesses during the month of June, especially whilst England were playing.

Key points:

• The number of respondents estimating a decrease in visitor numbers (compared to the same month last year) fell by 14% in June, while those reporting an increase in visitor numbers (38% of businesses) rose in June, but to a lesser extent.
• This month, for the first time in 7 months, there has been a reported increase in the average overall changes to the number of visitors and turnover, compared to June 09.
• Over half of the respondents reported that spend per person in June 2010 was lower than in June 2009.
• 44% of respondents reported bookings for the main summer holiday period as lower than expected.
• Optimism ratings about prospects for the tourism industry within the South West fell. On a 10 point scale, with 10 as very optimistic and 1 as very pessimistic, the average rating was 5.85 compared to 6.01 in May.

How's Business? June 2010 - Summary (PDF) 
How's Business? June 2010 - Full Version (PDF)

Also available is the 'Trends Report' prepared by South West Tourism, which shows ‘How's Business?' results over time from August 2009.
How's Business? SW Regional Trends Report - June 2010 (PDF)

Occupancy Data

Occupancy figures for Quarters 1 and 2 of 2010 are now available for all accommodation types.

Serviced Accommodation - Quarters 1&2, 2010 (PDF) 

Self-Catering - Quarters 1&2, 2010 (PDF) 

Combined Sectors - Quarters 1&2, 2010 (PDF) 

Regional Response Panel - We Need You!

Our Regional Response Panel is made up of various types of tourism businesses that we contact to help us monitor the impact of unforeseen circumstances and special events on tourism.

The first use of the panel finished in the middle of July and looked at the impact of the Football World Cup. The outputs from this work will be useful when looking at any major sporting event. Click here to view the results.

All businesses registered on the panel receive results prior to their public release.

If you would to help and be part of the Regional Response Panel,
click here to sign up.

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