The South West Tourism Alliance

Research, Facts and Figures

Quick Regional Facts

Overview 

Total number of trips (Day & staying visits) 

118,014,000

Total visitor related spend 

£9.4 billion 

Total employment (Full Time Equivalent) 

198,457

Total employment (Estimated actual) 

268.894 

Proportion of total regional employment 

11% 



Breakdown of Visitor Expenditure 

Sector 

Spend (millions)

Percentage %

Accommodation

 £1,665

18% 

Shopping

 £2,335

26%

Food & Drink

 £2,790

31% 

Attractions / Entertainment

 £980

11% 

Travel & Transport

 £1,270

14% 



Breakdown of Destination Visits and Spend
All Staying Visitors (UK & Overseas)

Destination

Trips (millions)

Nights (millions)

Spend (millions)

South West Region

21.2

92

£4,622

Cornwall

4.5

23.1

£1,210

Devon

5.3

22.9

£1,118

Dorset

3.5

15.1

£739

Former Avon

3.1

10.1

£597

Gloucestershire

1.5

6.1

£284

Somerset

2.5

9.7

£409

Wiltshire

1.6

5.0

£264



Day Visitors

Destination

Trips (millions)

Spend (millions)

South West Region

96.8

£4,418

Cornwall

9.9

£452

Devon

19.9

£918

Dorset

14.6

£656

Former Avon

15.9

£787

Gloucestershire

11.6

£507

Somerset

13.9

£623

Wiltshire

11.0

£474

These facts were taken from South West Tourism's 'Value of Tourism Report 2008.' Visit our document library to read the full report and previous reports by clicking here.

Research Team

 

If you have any questions about our research, please contact The South West Research Company 

 Paul Haydon

Paul Haydon
07914 856503
phaydon@tswrc.co.uk 
or
Diane Goffey
dgoffey@tswrc.co.uk