More Info:
The objective of the branding research programme was to establish a firm foundation for the development of tourism brands in the South West. The starting point was the nature of the brands as seen by the consumer.
This body of work represents a robust and interesting analysis of how visitors, both regular and lapsed, view the South West region in terms of holidays.
File:
southwestbrandmapping1.pdf [click to download]
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Size:
30.32 kb
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Friday 9th July 2010
