More Info:
Brand clusters 2005. Beach / Easy pre-school.
In 2005, South West Tourism commissioned research to explore eight of its key brand clusters including: Its Adventure, Close to Nature, Interests & Inspirations, Romance, Beach & Beyond, Easy Pre-school, History & Heritage and Relax & Recharge.
Focus group qualitative research was undertaken to acquire a deeper understanding of the motivations and priorities influencing consumer behaviour and to gauge their interest in and desire for high quality products and services in relation to these eight brands.
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beacheasypreschool.pdf [click to download]
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43.91 kb
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Wednesday 11th March 2009
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